Over the past many years we have increased our focus towards many techniques. These techniques will help rank better on most of the search engines, but one of the major mistakes we do is that we are always focused on Off-Page SEO/ Link Building. While there are many other factors that we should also take into consideration before moving towards the ranking. Your content should be visible to different search engines. The reason is that as you update some content on your website it should automatically get indexed by the digital marketer. For that, there is a technique that is a major factor towards the SEO known as On-Page SEO.
In this post, we will see what is On-Page SEO and Why it is Important?
On-page SEO is also known as On-site SEO or Technical SEO. It refers to the practice of optimizing a website to improve the website’s ranking on different search engines like Google, Yahoo, Bing, etc.
Many People think optimizing data on the website only means adding high-quality content but it’s not completely true, when you update some content on a website you have to take care of multiple things like optimizing HTML tags (meta title, meta description, heading tags, etc). It considers different parts of the page that, when added together, will improve your site’s visibility in the search results on different keywords.
Why On-Page SEO is important?
On-Page SEO is important because it helps search engines to see the content available on your website and making search engines understand what is the content related to and also verify whether the content is related to the keywords a person enters on the search engine or not. A search engine helps us find anything available on the internet when we write some query or keyword. Search engines become better when they give the best possible and relevant results available on the internet. Google is the most widely used search engine nowadays and it has a lot of complex coding and algorithm at its backend. Google is better at:
- Understanding what a person is actually searching for when he writes some query.
- Delivers the best possible results against that query available on the internet.
So, to make sure your website is visible to Google and other search engines we have to update our content (posts, images, videos, audio, etc) or elements (i.e HTML tags, structured data) according to the search engine’s updated algorithm. This means you can’t just simply ignore the On-Page SEO as it is far more important as you have more control over it as compared to the Off-Page SEO which is completely dependent on the search engine. If a person simply puts effort into his On-Page SEO strategies it will help him a lot in getting ranked on Google. You can then easily see a boost in the traffic to your website and its ranking. Now, Make sure to give attention to these topics as they will help you increase the trust and authority of your website. Also can help in increasing the traffic and rankings of your website.
Title tags or HTML tags exist in the head section of each webpage. It simply provides an initial cue of the content on that page and what this topic is related to. is most visible in the search engine results pages (blue lines which are clickable by the user). This gives you an understanding of the topic and shows you that if the results are related to the query you searched on the Search Engines or not. You might have in mind so what is the correct way of writing meta title.
- The meta title should contain somewhere between 50 – 70 characters including spaces and separators.
- They should mostly contain the best-focused keywords available in your post
Have a look at this: Having good meta titles is really important because it’s where you put your actual keywords and if they are not properly written it can affect your post and results in a negative ranking. So, make sure you are optimizing your meta title correctly.
Meta Description has always played an important regarding optimization. Why is it so important and what effect it does have on SEO. Whenever you search a query on search engines you always see some meta titles in blue, and just below those meta titles, you can see some lines showing you the data available on each page. These lines contain some highlighted words which show us that there is some data on this webpage available related to our searched query. Optimizing meta description correctly can help improve:
- Click-through rate (CTR).
- Perception of the quality of the result.
- Perception of what your website offers all change.
The meta description should contain 140 – 160 characters and should contain some focused keywords related to your content or post.
If you want your website to perform in the best way on search results headlines tags are a must you should work on. Writing compelling headlines is a good practice for On-Page SEO. A great headline can make a lot of difference between click and impression so that’s something you must consider while creating a blog, That is why it is important to create the headlines strategically. Your headlines should be compelling because that’s a thing a reader will read first, it should be written in a way that attracts the reader as the first glimpse. Headlines containing keyword also helps search engine to understand the nature of the post so it will then automatically show the content to any person who writes those keywords on Google.
On-Page SEO Header Tags
Header tags are HTML element (<h1> to <h6>) which are used to identify headings and subheading available within your post or content. Headers tag can directly impact the rankings and SEO of your post. It can affect your rankings by:
- Making your content easier and more enjoyable for visitors to read.
- Providing keyword-rich context about your content for the search engines.
SEO writing means writing a post on the Internet with both search engines and users in mind. There is a lot more of techniques and strategy behind writing solid SEO content — and it’s more than just keywords research and fill in the blanks. When writing an article you should keep in mind that you are writing the content for the people so content should be relevant and as explainable as it could be so the user/reader might find it attractive when reading. Content must be high quality, relevant, substantial, and should be following all the rules of writing content with On-page SEO.
Targeting specific keywords for multiple pages is termed to refer to as “Keyword Cannibalization” which affects your SEO negatively. Generally, people think the more pages you have against a specific keyword the more your website will rank but it’s actually not true, they are just making their website ranking duller and duller. When you have multiple pages on the same keyword you are actually just competing against yourself. It’s important to check keyword cannibalization available within your website and remove it right away.