Display Advertising

Banner Advertising

Banner advertising refers to the use of a rectangular graphic display that stretches across the top, bottom, or sides of a website or online media property. Banner ads are image-based rather than text-based and are a popular form of online advertising. The horizontal type of banner advertisement is called a leader board, While the vertical …

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How to build dynamic creative solutions

Dynamic Creatives enable advertisers to build one creative that advertisers can tailor to multiple audiences. They are data-driven creatives that bring the product messages to viewers at the moment they’re browsing for them. Dynamic creatives can offer more conversions, click-throughs, and overall better metrics. Dynamic creative are built with Google Web Designer. The campaign can …

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HTML5 Mobile Banner Ads

The mobile advertising dynamic HTML5 mobile banner ads are future of mobile advertising as IAB Says HTML5 Is New Standard, Adobe Agrees. The impact of mobile technology on consumer behaviour is undeniable and ever-present. In 2015, marketers and organisations have to understand audience behaviours and needs in context rather than in isolation. Context influences device choice and …

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Innovation or Digital disruption in retail

Digital disruption is the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services. Hospitality & Dining – Digital disruption Hotels are adapting to the mobile, 24/7, networking generation known as millennials faster than a room-service BLT on a midweek night. Established businesses are also adapting to …

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How successful brands are created

Organisations are communicating with their target audience now with Smartphones. Youtube Tubers YouTube is the second largest search engine after Google. Now you can communicate with their target audience via youtube which was not possible earlier that’s how successful brands are created. People watch 1 billion views a day on YouTube Mobile. Smartphones optimised shopping …

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