Rise of Virtual and Augmented Reality

It is a new medium that will change the storytelling. Virtual Reality is big but AR is bigger thus rise of virtual and augmented reality. It’s an ultimate empathy machine while experiencing virtual reality in a simple, fun, and affordable way. Visionary VR’s goal is to help virtual reality content creators simultaneously build and experience the stories …

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The best rules of engagement for customer retention

For every action, there is an equal and opposite reaction meaning for every user action, they’re motivation to spread the word. Today’s consumer decision is a journey of consideration, evaluation, purchase and experience across online and offline channels that is more dynamic than the “funnel” model of the past. How can we provide users with …

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HTML5 Mobile Banner Ads

The mobile advertising dynamic HTML5 mobile banner ads are future of mobile advertising as IAB Says HTML5 Is New Standard, Adobe Agrees. The impact of mobile technology on consumer behaviour is undeniable and ever-present. In 2015, marketers and organisations have to understand audience behaviours and needs in context rather than in isolation. Context influences device choice and …

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Innovation or Digital disruption in retail

Digital disruption is the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services. Hospitality & Dining – Digital disruption Hotels are adapting to the mobile, 24/7, networking generation known as millennials faster than a room-service BLT on a midweek night. Established businesses are also adapting to …

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Identifying relevant social media content successfully for brands

In order to measure the effectiveness of your social campaigns, it’s critical that you know your objective. ROI is proof that your marketing efforts are working. Clients and supervisors need to know if you’re successful… and you do too! What is ROI. Return on Investment (%) = (Net profit / Marketing Costs) × 100. Set …

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How successful brands are created

Organisations are communicating with their target audience now with Smartphones. Youtube Tubers YouTube is the second largest search engine after Google. Now you can communicate with their target audience via youtube which was not possible earlier that’s how successful brands are created. People watch 1 billion views a day on YouTube Mobile. Smartphones optimised shopping …

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