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Innovation or Digital disruption in retail

Digital disruption is the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services. Hospitality & Dining – Digital disruption Hotels are adapting to the mobile, 24/7, networking generation known as millennials fas...

Identifying relevant social media content successfully for brands

In order to measure the effectiveness of your social campaigns, it’s critical that you know your objective. ROI is proof that your marketing efforts are working. Clients and supervisors need to know if you’re successful… and you do too! What is ROI. Return on Investment (%) = (Net profit / Marketing...

How successful brands are created

Organisations are communicating with their target audience now with Smartphones. Youtube Tubers YouTube is the second largest search engine after Google. Now you can communicate with their target audience via youtube which was not possible earlier that’s how successful brands are created. Peop...