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HTML5 Mobile Banner Ads

The mobile advertising dynamic HTML5 mobile banner ads are future of mobile advertising as IAB Says HTML5 Is New Standard, Adobe Agrees. The impact of mobile technology on consumer behaviour is undeniable and ever-present. In 2015, marketers and organisations have to understand audience be...

Google Analytics useful reports

Marketing strategies have grown to be increasingly complex. Digital marketers now deliver a wide range of messages, across multiple platforms, to a massive audience of customers. Due to how strategies have developed, it begs the question of how we know our marketing efforts are effective that’...

Evernote business features

What is Evernote? Evernote is a free app for your smartphone and computer that stores everything you could possibly imagine losing track of, like a boarding pass, receipt, article you want to read, to do list, or even a simple typed note. What does Evernote do? The beauty of Evernote is that it sync...

Innovation or Digital disruption in retail

Digital disruption is the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services. Hospitality & Dining – Digital disruption Hotels are adapting to the mobile, 24/7, networking generation known as millennials fas...

Identifying relevant social media content successfully for brands

In order to measure the effectiveness of your social campaigns, it’s critical that you know your objective. ROI is proof that your marketing efforts are working. Clients and supervisors need to know if you’re successful… and you do too! What is ROI. Return on Investment (%) = (Net profit / Marketing...