Get train for rich media creative for beginners

Internet users in the Arab world are expected to reach 197 million by 2017 by Orient Planet Research while GCC online ad spend set to grow by 20% in 2017. As experience rich media specialist, We work on digital campaigns for multiple clients where we design and develop rich media creative for digital campaigns. Digital advertising growth was driven by mobile, which climbed to $20.7 billion, a whopping 66% upswing from the previous year where digital ad spending surges to record high as Mobile and Social Grow More Than 50%.

Design and Develop Rich Media Campaigns

We use Google Web Designer Tool for creating engaging, interactive HTML5-based designs and motion graphics that can run on any device using Google Web Designer (GWD).

Our short videos are designed to ensure you have a professional and productive experience.

This is ideal for graphic designers who have been tasked with producing web content and in particular ads that contain functionality such as animation, without having to write any actual code or Front End Developers or Html5 Developers.

GWD Benefits

  • Google Web Designer’s Code view lets you create CSS, JavaScript, and XML files, and uses syntax highlighting and code autocompletion that makes your code easier to write with fewer errors.
  • File name conflicts are automatically resolved by the asset library manager.
  • Google Web Designer makes it easy to build an ad with both orientations for the best user experience.

GWD Components

Google Web Designer has multiple built-in components that can be used to enhance your creatives. The most-frequently used:

  • Tap Area component
  • Swipe Gallery component
  • Carousel Gallery component
  • iFrame component
  • YouTube component
  • Gesture component
  • and many more

Section 1: Learn about web designer interface

Setting template and creative

Section 2 : Create timeline animations

creative animation

Section 3 : Create a new interstitial ad

Dynamic content

Section 4 : Build advanced expandable ads

Creating expanding video creative

Section 5 :  Dynamic content with GWD Code View

Dynamic content give you the flexibility to change the content without much update.

Key Takeaway

Create animate and control items
Use multiple format content such as text, images and video
Different types of ad such as expandable, interstitial etc
Use component and code view to manipulate items

Get Rich Media Creative PDF for Beginners

After you finish the short videos, you can get a 30-question DoubleClick certification exam answers.
Click here to download

Get your name on the Certified User list in the Rich Media Gallery, and add your certification badge to your website, so you can prove to your clients that you’re the right person for the job. Good luck!

We’re looking forward to seeing what you build with Google Web Designer!