Social Media are increasingly becoming the best marketing option for your businesses. A promotional video for instance is not restricted to YouTube and other video sharing sites, but also can be added to a blog, a website, or your Facebook account in just a couple of clicks.

Engagement Rate = Total Engagement (Likes + Comments + Share)/ Total Fans

The question is which one does it in a more effective, faster, and less expensive way?

Social media management platforms

Hootsuite and Buffer are one of the best platform for social media management. Laters, you can track your content by creating live blog stories, uniting traditional storytelling with engaged audiences using Storify (https://storify.com/).

Having the right social media management tools and a presence on all the major networks like Facebook, Twitter, Google+ and LinkedIn is a necessity these days for any business.

Before diving deeply into social media management, there are some prerequisite we should consider

Step 1… know what you’re after
First answer the POST questions:

People. Who are you trying to reach?
Objective. What’s the main thing you want from them?
Strategy. What kind of social interaction will lead to what you want?
Technology. What tool will best support that interaction?

Step 2… know how you’ll know when you’ve acheived your goal
You should be able to answer these two questions:

How will you know if you’ve reached your audience?
How will you know if you’ve accomplished your objective?

As social media management (SMM) is huge topic, I will sharing into multiple posts as below.

Social trends with Facebook pages
Creating a quality Facebook Page and experience
Best Practices for Facebook & Instagram Posting
Managing and measuring a successful social media program

Recommended Mentors and advisers

Andrew Clark | @starttoday09
Safa Hijazeen | @shijazeen

Resources

Check out Social 
Networking 
Tools 
Comparison 
Chart.
Learn more about social media through online classes.
thebalance.com
edwardlowe.org

Key Takeaway

  • Social Is 24/7
  • Create strong social profiles and pages.
  • Share quality content
  • Follow your target audience