Digital disruption is the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services.
Hospitality & Dining – Digital disruption
Hotels are adapting to the mobile, 24/7, networking generation known as millennials faster than a room-service BLT on a midweek night. Established businesses are also adapting to the changing environment by reinventing themselves for the digital age. Mobile bookings may have started out as a footnote on the balance sheet, but smartphones and tablets are on track to capture nearly one in five online travel dollars by 2015.
This type of digital disruption in retail, using the internet to create a market for unused resources that are in short supply, has been used successfully by startups in other fields, such as ParkatmyHouse.com, which offers parking places in private driveways.
This onefinestay startup is disrupting the hospitality industry by bringing on stream a new supply of luxury accommodation. Its website allows visitors to book stays in homes while the owners are away, supplying linen and toiletries to provide a hotel-like experience. onefinestay’s model relies on staff visiting homes to clean and restock, which may limit the scalability of the business in the longer term.
Domino’s has introduced a new digital ordering tools over the last few years to transform itself into a company that makes over 60 per cent of its sales online, including more than 30 per cent from mobile devices. Embracing digital has increased Domino’s average order value and revenues are at their highest level ever.
The KickStarter popular platform used by artists and inventors to raise funds for new projects is leaving Amazon for Stripe. Stripe is the trendy online payments service known for its flexibility and ease of setup.
Finance & Banking – Digital disruption
At the time of Kickstarter’s launch, Amazon Flexible Payments was one of the few payments systems that would work with the Kickstarter model: campaign backers pledge money up front, but are only charged if the campaign hits its fundraising goal. When Amazon announced in 2014 that it would discontinue this service in the hopes of moving customers to its new Login and Pay product, Kickstarter reexamined its options for a credit card processing service and decided on Stripe.
Kickstarter have made the list of a new companies which are shaking up their sector – financial services. Kickstarter, a rewards based platform, has led the crowdfunding field raising well over a half a billion dollars to date.
Looking at the way the investment industry works. Someone gives you money and hopes that they will make money themselves. As Amazon’s ambition to get other websites to use its payments platform has grown in recent years, Kickstarter stood out as one of the few widely recognizable businesses on its customer list.
Another Industry Transportation, Uber. Uber is disrupter and its disrupting the taxi business around the world. Uber, the car-scheduling service, It introduced the idea of allowing passengers to book the nearest town car by smartphone, then track the vehicle on a map as it approaches their location. After the ride, the service automatically compensates the driver from the customer’s preloaded credit card.
Crypto-currencies like BitCon remove the middleman and make the transaction more efficient, thats how financial industry will be disrupted by digital revolution.